产量占全国近三分之一，这座“炒货小镇”春节前更飘香

Core Viewpoint - The article highlights the thriving snack industry in Wangkou Town, Tianjin, particularly focusing on the booming sunflower seed business as the Chinese New Year approaches, showcasing the transition from traditional methods to modern, mechanized production. Group 1: Industry Overview - Wangkou Town is home to nearly 300 snack companies specializing in various roasted snacks, contributing to one-third of the national production [1] - The history of Wangkou's roasted snacks dates back to the Ming Dynasty, evolving from small family workshops to a diverse range of over 170 products across 23 series [1] - The industry is increasingly adopting automation and smart technology, improving production efficiency and product quality [1][4] Group 2: Company Insights - Yuecheng Food Company, led by the new generation entrepreneur Yue Youchao, emphasizes product quality and innovation, recently launching a low-salt, low-sugar sunflower seed product that has received positive market feedback [2][3] - The company has transitioned from traditional coal-fired roasting to electric methods, enhancing product consistency and reducing pollution [4] - Xiaoshanlv Food Company has expanded its brand presence, with 80% of its products now exported internationally, reflecting the growing global reach of local brands [4] Group 3: Community and Government Support - The local government is actively supporting brand development and industry growth, facilitating a comprehensive supply chain from raw materials to logistics [4] - During the peak season before the Spring Festival, local logistics companies are prepared to handle approximately 300,000 orders daily, showcasing the operational readiness of the community [4] - Wangkou has registered a regional brand and is planning to host a national snack industry exhibition to enhance brand recognition [5]