Jing Ji Guan Cha Wang·2026-02-12 14:31Group 1 - Sony Honda Mobility (SHM) plans to deliver its first electric vehicle, Afeela1, by the end of 2026 in the U.S. with a starting price of $89,900. A concept SUV is also showcased, expected to be produced in the U.S. by 2028 [1] - SHM's direct sales model is facing legal challenges in California, with the California New Car Dealers Association (CNCDA) suing SHM for allegedly violating state franchise laws by collecting deposits through its website [2] - Sony Group reported a revenue of 3.71 trillion yen for Q3 2025, with an operating profit increase of 22% to 515 billion yen and a net profit of 377.3 billion yen. The imaging and sensing solutions segment showed significant growth, with sales and operating profit rising by 21% and 35% respectively [3] Group 2 - The global demand for high-end electric vehicles is cooling, with brands like Tesla reducing prices to clear inventory. Chinese brands are intensifying technological competition, presenting a challenging market environment for Afeela1 [4] - Sony views the automotive sector as the "next trillion-dollar computing platform," aiming to integrate its sensor and entertainment technology, but faces challenges in merging consumer electronics with the automotive industry [4]