Globenewswire·2026-02-12 15:00Core Viewpoint - The National Advertising Division (NAD) has recommended that T-Mobile US, Inc. modify or discontinue its advertising claims regarding the free in-flight Wi-Fi benefit, as the claims were found to be misleading in comparison to Verizon Communications Inc.'s offerings [1][6]. Group 1: Advertising Claims - T-Mobile's website claimed that in-flight Wi-Fi is included in its plans, while Verizon charges $147.00 per month for the same service, implying that Verizon customers incur this cost [2][4]. - NAD determined that T-Mobile's advertising did not accurately represent the benefits for its customers or the costs incurred by Verizon customers, leading to potential consumer confusion [3][5]. Group 2: Evidence and Recommendations - T-Mobile provided evidence of frequent usage of its free in-flight Wi-Fi benefit but failed to substantiate claims regarding the costs incurred by Verizon customers [5]. - NAD recommended that T-Mobile either discontinue the challenged claims or modify them to clearly disclose that the fees avoided by T-Mobile customers are those charged by certain airlines, rather than implying that non-T-Mobile customers typically pay the stated monthly cost [6]. Group 3: Compliance and Industry Context - T-Mobile stated it would comply with NAD's recommendations regarding its already discontinued advertising claim [7]. - BBB National Programs, which oversees NAD, has been enhancing consumer trust in business for over 50 years through independent industry self-regulation [8].