与崩坏的联名周边被吐槽破损！安踏官方客服致歉：将补发周边

Core Viewpoint - Recent consumer complaints have emerged regarding damaged merchandise from the collaboration between Anta and miHoYo's "Honkai: Star Rail," raising questions about Anta's commitment to product quality and user experience [2][3]. Group 1: Consumer Complaints - Multiple consumers reported receiving damaged collaborative products, leading to dissatisfaction with Anta's handling of user experience [2]. - Complaints included issues such as visible creases on merchandise, damaged shoe boxes, and product defects, with many consumers expressing frustration over the quality of packaging [3][5]. - Some consumers criticized the inadequate size of the shipping boxes, which resulted in bending of items like the laser tickets included with the products [5]. Group 2: Company Response - Anta has issued an apology to affected consumers and promised to resend damaged items, with shipments expected to begin on February 24 due to limited logistics capacity during the Spring Festival [2]. - Customer service indicated that the damage was primarily due to rough handling during shipping and acknowledged the need for improvements in packaging [2]. - Despite the apology, some consumers reported dissatisfaction with the compensation offered, which included a mere 10 yuan, feeling it did not adequately address their concerns [5]. Group 3: Sales Performance - As of February 12, the collaborative products were listed as sold out on Anta's official mini-program, indicating strong initial demand [12]. - Anta's announcement on January 20 revealed that the retail sales revenue for the Anta brand experienced low single-digit growth year-on-year for 2025, while the FILA brand saw mid-single-digit growth, and other brands reported a significant increase of 45%-50% [12].