佳和生活超市第三代门店落地,把超市变成社区厨房
Xin Lang Cai Jing·2026-02-12 15:28

Core Insights - Jiahe Life Supermarket has opened its first store in Shanghai's Jiayuan community, marking the launch of its third-generation business model, with a store area of 750 square meters and over 2,600 SKUs, of which nearly 40% are fresh products. The store achieved sales exceeding 2 million yuan within three days of opening [2][3] Group 1: Store Design and Concept - The new store emphasizes a "community boutique supermarket" concept, catering to local residents' daily needs for groceries and fresh ingredients while also appealing to younger consumers with snacks and quality beverages [3] - Key design changes include streamlined customer flow, clear zoning to reduce search costs, and enhanced shopping comfort through material and color choices [5][7] - The design philosophy focuses on "minimalism and long-lasting design," prioritizing essential needs and creating a modern, youthful supermarket space [5][7] Group 2: Operational Model - The store features an open kitchen, allowing customers to see the preparation of fresh products, combining the stability of a central kitchen with the freshness of on-site cooking [8][10] - This hybrid model enables a diverse product range, including baked goods, snacks, and fresh foods, ensuring a rich selection for consumers [10] - The store transforms traditional retail spaces into service nodes, enhancing customer engagement and driving sales through visible production processes [12] Group 3: Community Engagement and Future Plans - The operational logic has shifted from a broad product range to a focus on proximity and responsiveness to community needs, positioning the supermarket as a vital part of community life [14] - Jiahe Life Supermarket aims to deepen its integration with the community, providing warm services and creating a sense of belonging and happiness among residents [16]