Qi Lu Wan Bao·2026-02-12 16:19Core Viewpoint - The article highlights the importance of raising public awareness about financial risks and preventing illegal financial activities, particularly during the year-end period, through targeted educational campaigns by Zhejiang Commercial Bank's Dezhou branch [1][2]. Group 1: Public Awareness Campaign - The campaign was conducted at the Dezhou Aodeler Times Square, focusing on educating consumers and merchants about financial safety [1]. - The bank's leadership and promotional staff engaged in targeted outreach, addressing specific characteristics of different consumer groups to avoid a one-size-fits-all approach [1]. - For the elderly, the focus was on preventing fraud related to retirement investments, emphasizing the importance of not trusting, disclosing, or transferring money based on misleading information [1]. - For the younger demographic, the campaign highlighted risks associated with online lending, virtual currency trading, and fraudulent financing, promoting rational consumption and compliance with investment channels [1]. Group 2: Financial Education for Families and Merchants - The campaign included financial literacy initiatives for families and children, using engaging methods like quizzes and cartoon brochures to teach basic financial concepts [2]. - Parents were encouraged to educate their children about financial safety and to protect personal information from potential scams targeting minors [2]. - Merchants received guidance on securing their operating funds, including safe transaction practices and awareness of contract fraud [2]. - The campaign distributed over a hundred informational materials and engaged with hundreds of individuals, effectively enhancing financial risk recognition and self-protection awareness within the Aodeler business circle [2]. Group 3: Future Initiatives - Zhejiang Commercial Bank's Dezhou branch plans to continue its efforts in financial knowledge dissemination, expanding outreach and innovating promotional methods [2]. - The goal is to normalize and integrate financial safety education into daily life, contributing to a secure and stable financial environment for the community [2].