Focus: Chow Tai Fook looks beyond glitter of gold with younger buyers, higher margins
Reuters·2026-02-12 16:02
Recent releases include horse-themed gold bag charms for Lunar New Year - the Year of the Horse - and a HK$480 "blind box†collaboration with Disney.Partnerships with the NBA and video game Black Myth: Wukong target similar demographics.Cheng rejected the idea that courting younger consumers risks alienating traditional buyers."I actually don't think the young generation is always chasing for what's new and what's hot,†she said. "They actually really treasure this emotional value and value that's passed on." ...