剑指“内卷式”竞争 规范定价和促销

Core Viewpoint - The Market Regulation Administration has released the "Automotive Industry Pricing Behavior Compliance Guidelines" to address "involution-style" competition and to standardize pricing and promotional practices in the automotive sector [1][2]. Group 1: Pricing Behavior Compliance - The guidelines specify compliance requirements for pricing behavior across all stages, from vehicle manufacturing to parts production, and from pricing strategies to sales practices [1][4]. - The guidelines aim to implement comprehensive price management, strengthen fair pricing constraints, and regulate promotional and pricing behaviors while legally combating improper pricing practices [1][4]. Group 2: Sales Practices Regulation - The guidelines focus on the new car sales segment, addressing issues such as non-compliance with clear pricing regulations and false promotions [2][4]. - Automotive sales enterprises are required to clearly display pricing information in physical locations and online platforms, prohibiting additional charges beyond the stated price [4][5]. Group 3: Consumer Protection Measures - The guidelines detail forms of price fraud, explicitly prohibiting misleading pricing, false comparisons, and failure to fulfill pricing commitments [5]. - The guidelines encourage platforms to provide dual risk warnings for significantly low-priced offerings, ensuring transparency in service charges and prohibiting practices such as charging without service or duplicate charges [5].