涨幅最高或达10% 定期寿险迎“购买窗口期”
Shang Hai Zheng Quan Bao·2026-02-12 17:42

Core Viewpoint - The recent VAT policy changes have excluded term life insurance products from tax exemption, leading to increased costs and subsequent price hikes for these products, with many institutions planning to stop selling existing term life insurance by the end of February [1][2]. Group 1: Price Changes and Market Impact - Several insurance companies have announced that certain term life insurance products will be discontinued by February 28, with new products expected to see price increases of 5% to 10% starting in March [2][3]. - For instance, "Zhenai 2026 Term Life Insurance" from Tongfang Global Life will stop selling on February 28, with a price increase of 7% to 8% for the new product [2]. - The price adjustments are primarily driven by the recent tax policy changes, which have imposed a 6% VAT on term life insurance, as these products are not included in the tax exemption list [2][3]. Group 2: Future Market Outlook - Experts believe that the overall market interest rates are likely to remain stable, reducing the chances of widespread price increases for insurance products due to interest rate adjustments [3][4]. - The current VAT-driven price adjustments are seen as structural changes affecting insurance companies' cost and pricing strategies, rather than a direct correlation with investment return assumptions [3][4]. - The likelihood of a significant adjustment in the maximum preset interest rate for ordinary life insurance products is low, given the stability of key reference interest rates [4][5].