Ford CEO Jim Farley knew the EV pain would be bad but the 'punch line' is a $4.8 billion loss
Ford MotorFord Motor(US:F) Fortune·2026-02-12 16:40

For months, Ford Motor Company CEO Jim Farley warned anyone who would listen that the electric vehicle transition was about to hit a wall, starting in September, when he predicted that the expiration of federal tax credits would cut the EV market in half. He said EVs would remain a “vibrant industry” but predicted they were “going to be smaller, way smaller than we thought.” The turning point was what Farley called a “game-changer”: the end of the $7,500 consumer incentive from the federal government, somet ...

Ford Motor-Ford CEO Jim Farley knew the EV pain would be bad but the 'punch line' is a $4.8 billion loss - Reportify