两部门发文开展“跟着电影逛市集”活动

Core Viewpoint - The National Film Administration and the Ministry of Commerce of China have jointly issued a notice to promote the integration of film consumption with market consumption, aiming to stimulate the film economy and activate the consumption potential in lower-tier markets [1] Group 1: Film and Market Integration - The initiative aims to create "film + market" themed scenarios by incorporating film elements into market spaces and brand marketing [1] - Activities will include establishing film-themed markets, selling film derivatives, and organizing film promotional events to create consumption landmarks and hotspots [1] Group 2: Themed Market Events - The notice outlines the organization of "film + big market" brand activities, aligning with popular film release periods, lower-tier market consumption seasons, and local cultural events [1] - Regular or festive film-themed markets will be planned, featuring local specialties and handmade foods linked to relevant film narratives [1] Group 3: Online and Digital Integration - Support will be provided for online film ticketing platforms and new media platforms to enhance promotional and marketing efforts for films and local products [1] - The initiative encourages cinema chains to improve their digital capabilities to effectively gather surrounding commercial resources and achieve consumption synergy [1]