百亿赛道的瓶颈与挑战

Group 1 - The domestic equestrian sports economy reached 20.99 billion yuan by the end of 2023, with projections to exceed 60 billion yuan by 2030 and potentially reach 75 billion yuan according to the China Equestrian Association, maintaining an annual compound growth rate of 15% to 20% [1][2] - Shenzhen has explicitly encouraged the development of emerging sports projects, including equestrian sports, in its measures to promote high-quality development of the sports industry [1] - The cost of learning equestrian varies significantly, with experience courses priced between 200 to 300 yuan per session, while long-term training packages typically cost 700 to 800 yuan per session for packages of 30 sessions or more [1] Group 2 - The equestrian industry faces multiple challenges, with a significant shortage of professional talent being the primary issue, exemplified by the fact that there are only over 60 registered farriers in the country [2] - High costs associated with equestrian sports remain a major barrier to widespread participation, as the expenses for purchasing and maintaining horses are still prohibitively high, leading to an elitist tendency in the sport [2] - The industry needs to explore innovative business models to maintain professional standards while broadening the base of participation in equestrian culture [2]