加价难预约 高薪难招人 规模超万亿的家政行业面临“旺季挤兑”与“长效发展”双重考验

Core Insights - The demand for domestic services in Shenzhen has surged as the Spring Festival approaches, leading to significant price increases for services such as cleaning and caregiving [1][2][3] - The industry faces a dual challenge of seasonal demand spikes and long-term structural issues, including a shortage of skilled labor and inadequate job security for workers [1][4] - Despite the high demand, recruitment remains a challenge, with many companies unable to meet the surge in orders due to a lack of available workers [3][5] Price Trends - Prices for domestic services have increased dramatically, with hourly rates rising from an additional 30 yuan to 60 yuan as the festival approaches [1][2] - Specific examples include a cleaning service that went from a base price of 155 yuan to an additional 99 yuan, effectively doubling the cost [2] - The peak pricing period is expected to be from February 13 to 16, with some services charging an additional 60 yuan per hour [2] Labor Market Dynamics - The domestic service industry in Shenzhen has seen a rise in recruitment needs, with a 9.49% increase in demand from December 2025 to January 2026, totaling 17,230 positions [5] - The majority of workers in the industry are from the 70s and 80s generations, with younger generations (90s and 00s) underrepresented [6][7] - The average monthly salary for domestic workers is around 4,000 yuan, with specialized roles like nannies earning significantly more [6] Industry Challenges - The domestic service sector is plagued by deep-rooted issues such as insufficient talent supply and a lack of professional recognition, which deter younger and more educated individuals from entering the field [4][7] - Regulatory challenges exist due to the fragmented oversight of the industry, leading to confusion regarding rights and responsibilities among workers, employers, and service providers [7][8] - There is a pressing need for improved legal frameworks and industry standards to enhance worker protections and service quality [8][10] Recommendations for Improvement - Suggestions include establishing clear labor contracts and a dynamic credit evaluation system for service providers to ensure accountability [11] - The development of differentiated insurance products tailored to various domestic service roles is recommended to enhance protection for workers and consumers [12] - Initiatives to foster collaboration between educational institutions and the industry are proposed to address the skills gap and improve the quality of the workforce [13]