“景区终身门票”激活地方文旅新动能

Group 1 - The core viewpoint of the news is that the introduction of lifetime tickets in Ganzi Prefecture aims to shift from a reliance on ticket revenue to a consumption-driven economy, enhancing overall tourism experiences and economic benefits [1][2] - Ganzi Prefecture has sold 319,400 tickets online and over 510,000 tickets through offline travel agencies, achieving a total sales revenue exceeding 101 million yuan [1] - The two types of lifetime tickets, priced at 318 yuan and 317 yuan, allow visitors to access 14 scenic spots rated 4A or above in Ganzi, addressing the issue of low brand recognition and weak interconnectivity among the numerous scenic spots [1] Group 2 - The local tourism department is focusing on diversifying revenue sources by enhancing the quality of experiences and reducing dependence on ticket sales, which aligns with the broader industry trend towards a "big tourism era" [2] - Other regions, such as Zhejiang and Anhui, have implemented similar strategies to reduce reliance on ticket sales, offering free or lifetime access to attract repeat visitors and stimulate secondary consumption [2] - The success of these initiatives depends on developing attractive products and services that encourage secondary spending, improving public transport connections between scenic spots, and enhancing the overall quality of dining, accommodation, and shopping options [2][3]