市场监管总局发布指南 28条措施规范汽车行业价格行为

Core Viewpoint - The National Market Supervision Administration has released the "Guidelines for Compliance in Pricing Behavior in the Automotive Industry" to standardize pricing practices and promote healthy market development in the automotive sector [1]. Group 1: Overview of the Guidelines - The automotive industry is a crucial pillar of the national economy, with a long supply chain and wide coverage, closely related to consumer life [1]. - Current issues in the automotive sector include non-compliance with clear pricing regulations and price fraud, which harm consumer and operator interests and disrupt fair competition [1]. - The guidelines aim to clarify behavioral boundaries, unify regulatory rules, and guide automotive manufacturers and sales enterprises to operate legally and compliantly [1]. Group 2: Key Contents of the Guidelines - The guidelines consist of five chapters and 28 articles, outlining overall principles and requirements, including the purpose, basis, and scope of application [1]. - They specify pricing behavior norms for automotive manufacturers, detailing compliance requirements from vehicle production to pricing strategies and sales actions [1]. - The guidelines emphasize full-process price management, reinforcing fair pricing constraints, and regulating promotional and pricing behaviors while legally combating improper pricing practices [1]. Group 3: Focus on Automotive Sales Enterprises - The guidelines specifically address pricing behavior requirements for automotive sales enterprises, focusing on new car sales and regulating issues like non-compliance with clear pricing and false promotions [1]. - A risk warning mechanism is established to encourage platforms to provide dual warnings regarding significant low pricing behaviors, addressing both operational and consumer risks [1]. Group 4: Internal Compliance Mechanisms - Enterprises are encouraged to strengthen internal compliance by establishing mechanisms for price decision-making, sales contract management, internal supervision, emergency price handling, risk prevention, and price compliance training [2]. - This aims to achieve full-process control over pricing behaviors within automotive production and sales enterprises [2].