Pandora's platinum push plays right into customers' feelings — but it's also a smart investment, experts say

When it comes to bling, Pandora is officially breaking up with silver — and sliding into platinum’s DMs.The world’s biggest jewelry brand by volume is leaning away from its once-signature sterling silver for shiny new platinum-plated pieces as precious metal prices go haywire, turning what used to be “affordable sparkle” into a profit-margin nightmare.Translation: silver got too expensive, and Pandora isn’t about to let wild metal markets mess with its charm bracelet empire.But according to jewelers, it’s a ...