Xin Lang Cai Jing·2026-02-12 21:36Core Viewpoint - Google is facing a new investigation initiated by the European Union due to concerns over potential illegal manipulation of search engine advertising pricing [1] Group 1: Investigation Details - The European Commission suspects that Google may have "artificially raised transaction prices" in advertising auctions, which could harm advertisers' interests [1] - If evidence supports the alleged behavior, it may violate competition rules, with potential fines reaching up to 10% of Google's global annual sales [1] - The investigation is still in its early stages, but it may soon be formally announced by Competition Commissioner Margrethe Vestager [1] Group 2: Financial Implications - This EU review could increase Google's cumulative fines in the EU to €9.5 billion [1] - The ongoing scrutiny may exacerbate tensions between Google and the Trump administration [1]