Criteo Q4 Earnings Call Highlights

Management described “Agentic Commerce” as the next evolution of digital shopping, where assistants influence discovery and purchasing. Criteo said it is developing an “Agentic Commerce recommendation service” for prospective partners including large language model (LLM) platforms and personal shopping agents. Komasinski said offline testing showed “an average uplift of 60%” in prioritizing products most likely to be purchased compared with baseline large platform recommendations.CEO Michael Komasinski said ...