将一晚精彩 化为一城风景
Mei Ri Shang Bao·2026-02-12 22:22

Core Viewpoint - The event "Follow the Spring Festival Gala to Yiwu" aims to transform the excitement of the Spring Festival Gala into a city-wide tourism and shopping experience in Yiwu, inviting visitors to explore and shop in the city [1] Group 1: Event Details - The event features a comprehensive experience system including "one gala, two landmarks, and ten check-in points" [1] - A market opening gala titled "Spring Gala Reappears. Yi Ma Takes the Lead" will replicate elements of the Spring Festival Gala, allowing visitors to relive memorable moments [1] - The Global Trade Center main stage will be open for limited-time reservations before the Lantern Festival, complemented by a Spring Festival light show and themed market activities [1] Group 2: Attractions and Activities - Ximen Old Street will gradually open throughout the year, offering attractions such as Ximen Shunshun Tea House, traditional customs shows, intangible cultural heritage markets, and opera music gatherings to create an immersive experience [1] - After the Spring Festival, Yiwu will retain related decorations and props, setting up 10 check-in points featuring Spring Festival elements throughout the city [1] Group 3: Economic Incentives - Yiwu will leverage the Spring Festival Gala venue and five major districts to coordinate 14 towns and streets, launching 166 "Follow the Spring Festival Gala to Yiwu" cultural tourism experience activities [1] - A total of 20 million yuan in consumption vouchers will be distributed nationwide in four batches, covering dining, accommodation, and other scenarios to enhance the visitor experience [1]