“五福”促消费“乐购”迎新春

Core Viewpoint - The article discusses the initiatives taken by China Construction Bank (CCB) Sichuan Branch to stimulate consumer spending during the 2026 Spring Festival, aligning with the government's "2026 'Buy New Year'" special activity plan aimed at boosting holiday consumption and enriching cultural life [2][9]. Group 1: Consumer Loan Initiatives - CCB Sichuan Branch is implementing a "Home Life" event, offering personal consumption loans with financial subsidies, allowing customers to enjoy lower interest rates, such as a reduction from 3% to 2% for eligible borrowers [3][4]. - The bank has developed an automated recognition system for online processing of consumption recognition and subsidy deductions, enhancing customer experience and operational efficiency [3]. Group 2: Home Decoration and Appliance Promotions - During the Spring Festival, CCB Sichuan Branch launched a "Home Decoration Festival," providing discounts for home decoration services and special benefits for customers purchasing home appliances [4]. - Customers can receive a discount of 500 yuan for home decoration services when spending over 5000 yuan, along with additional rewards for those using the "Jianxin Fudai" loan [4]. Group 3: Automotive Financing for New Energy Vehicles - CCB Sichuan Branch is promoting the purchase of new energy vehicles through car exhibitions and financing options, offering flexible installment plans and zero-interest loans for certain models [5][6]. - The bank has organized over 20 car exhibition events in various commercial complexes, facilitating direct consumer engagement and providing comprehensive services including financing and insurance [6]. Group 4: Cultural and Tourism Consumption - CCB is participating in the "Follow the Movie to Taste Delicious Food" campaign, offering promotional activities such as buy-one-get-one-free movie ticket deals with their credit card [7][8]. - The bank is also running the "New Year Travel Luck" campaign, providing discounts and incentives for dining and tourism through partnerships with local merchants and platforms [8]. Group 5: Overall Strategy and Future Plans - CCB Sichuan Branch aims to leverage key consumption periods to create diverse consumption scenarios, linking government and enterprise resources to enhance financial services in the holiday economy [9].