“2026电影经济促进年”活动启动

Core Viewpoint - The "2026 Film Economic Promotion Year" initiative aims to enhance film consumption and stimulate economic growth through various local projects and innovative viewing experiences [1] Group 1: Government and Industry Initiatives - The event is organized by the National Film Administration and encourages localities to implement unique film economic projects [1] - A total of at least 1.2 billion yuan (approximately 170 million USD) will be allocated for consumer subsidies to promote film viewing throughout the year [1] Group 2: Technological Advancements and New Experiences - Major companies including China Film Group, Huaxia Film Distribution, and others announced plans for LED movie screens and virtual reality theaters to create new growth points in the industry [1] - The establishment of a national film digital asset platform aims to cultivate new productive forces in film [1] Group 3: Pilot Cities and New Consumption Models - Sixteen cities have been designated as "Film+" consumption pilot cities to explore new business models and scenarios in film consumption [1] - The launch of the "Follow the Movie to Explore the Market" initiative is intended to promote new film consumption formats [1]