非遗迎新春 精彩“马”上到

Core Viewpoint - The integration of intangible cultural heritage (ICH) into the Spring Festival celebrations in Beijing has become a prominent theme, enhancing the festive atmosphere and revitalizing traditional culture through innovative activities and products [2][3][4]. Group 1: Festival Activities - The 2026 Beijing Colorful Spring Lantern Carnival officially lit up on January 24, showcasing ICH lantern craftsmanship and incorporating global cultural elements with seven themed light zones and 180 creative light spots [3]. - New trend activities during the Spring Festival include the Dadu Spring Festival Fair, which features AR experiences, robot interactions, and traditional crafts like sugar painting and paper cutting, blending technology with folk customs [3]. - Various districts in Beijing have organized a series of ICH activities and unique tourism routes, with highlights including the Jingtailan Royal Art Fair and the Palace ICH Craft Exhibition, showcasing traditional art and crafts [4]. Group 2: Rural Tourism Activities - Rural tourism events are vibrant, with activities such as the Qianjuntai Village Flag Ceremony and the New Year Lantern Festival in various districts, reflecting the traditional culture and folk customs of Beijing's countryside [5]. Group 3: ICH Products - Several ICH brands have launched themed products for the Year of the Horse, including: - Zhang Yiyuan's "One Horse Ahead Gift Box," featuring a design inspired by Xu Beihong's "Galloping Horse" and containing classic jasmine tea [7]. - Liubiju's "Horse Comes with Gifts Big Box," which includes traditional pickles and snacks, designed with auspicious red and gold patterns [9]. - Yidege's "Horse Year New Spring Fortune Ink," crafted using traditional methods and designed for the Year of the Horse, symbolizing good fortune and success [11].