Marriott ‘actively investing’ in AI, reports progress on system migration

Group 1 - Marriott International is pursuing AI-driven productivity and experience gains as part of a multiyear tech overhaul [3][5] - The company plans to invest $1.1 billion in technology, data, and AI in 2025, with over one-third allocated to digital tech transformation [6] - Key technology platforms being replatformed include central renovations, property management system, and loyalty platform, which are expected to go live at a significant number of hotels this year [6] Group 2 - Wyndham Hotels & Resorts has over 200 AI agents handling guest service support at 7% of its hotels globally, utilizing partnerships with tech companies [3] - Choice Hotels' CIO noted that AI copilots have improved software development output and accelerated employee onboarding [3][4] - Consumer concerns about AI include the loss of human touch, privacy and data security issues, and service mistakes [5]