升级跨境游 要打特色牌

Core Viewpoint - Shenzhen is pushing for high-quality development in cross-border tourism and consumption, with a focus on enhancing the business environment at the Shenzhen-Hong Kong port and integrating cultural and tourism resources to become a world-class tourist destination and international consumption center [1][2]. Group 1: Optimizing Payment Environment - The port is crucial for cross-border tourism, with Shenzhen's annual entry and exit numbers reaching 273 million, a historical high, and foreign entries maintaining the second position among Chinese cities for two consecutive years [2]. - Issues such as "foreign exchange scalpers" and irregular currency exchange practices at ports are highlighted as detrimental to the financial order and international image of Shenzhen [2][3]. - Recommendations include enhancing foreign currency exchange services, promoting legal currency exchange methods, and establishing comprehensive service centers at ports to improve the visitor experience [3]. Group 2: Attracting and Retaining Tourists - To convert transient visitors into repeat customers, a proposal for the Shenzhen Bay Avenue business district is presented, emphasizing the integration of commerce, culture, and tourism [4][5]. - Suggestions include organizing promotional activities, shopping festivals, and targeted consumption vouchers to stimulate cross-border spending [4]. - The importance of unique offerings and events, such as food festivals and sports events, is emphasized to attract younger consumers and cross-border tourists [4][5]. Group 3: Leveraging Technology in Tourism - A proposal to create an "AI + Cultural Tourism" demonstration zone in Bao'an District aims to utilize Shenzhen's technological strengths to enhance tourism experiences [6]. - The establishment of a "Bay Area Cultural Tourism Super Brain" is suggested to integrate digital tourism initiatives and create a unified data platform for better visitor engagement [6]. - The concept of "Shenzhen Intelligent Manufacturing · Global Experience Port" is introduced, encouraging local tech companies to set up flagship stores that offer hands-on experiences and immediate product delivery [7].