前明星研究员警告：ChatGPT投放广告恐让OpenAI重蹈Facebook覆辙

Core Viewpoint - The announcement of advertising testing on ChatGPT by OpenAI raises concerns about user privacy and potential manipulation, as users have shared sensitive information during interactions with the AI [1][2][8]. Group 1: Concerns about Advertising and User Data - OpenAI's strategy of incorporating advertising may lead to the exploitation of user data, which includes private thoughts and feelings shared during interactions with ChatGPT [2][4]. - The creation of a "human honesty archive" through user interactions poses risks if this data is used for targeted advertising, as there are currently no effective tools to understand or mitigate these risks [2][4]. - The potential for user manipulation increases if advertising is based on sensitive data, which could undermine the trust users have in the AI as a non-profit-driven entity [2][4]. Group 2: Alternatives to Advertising Models - The industry faces a dilemma between limiting access to transformative technology to those who can afford it or adopting an advertising model that exploits user vulnerabilities [3][11]. - A third option proposed is to maintain broad access to AI tools while restricting corporate surveillance and manipulation of users [3][11]. - OpenAI has stated that it will adhere to principles for advertising, ensuring clarity and non-intrusiveness, but there are concerns about future deviations from these principles as the company develops its economic engine [3][11]. Group 3: Governance and Oversight Mechanisms - The establishment of a governance structure that includes independent oversight of personal data usage is essential to prevent exploitation [6][13]. - Suggestions include implementing cross-subsidy mechanisms where profits from high-value commercial clients subsidize public access to AI tools [5][13]. - Another proposal is to manage user data through independent trusts or cooperatives, ensuring that user interests are prioritized [14]. Group 4: Potential Outcomes and Industry Implications - The trend of maximizing user engagement at the expense of ethical principles may already be occurring within OpenAI, with reports indicating a focus on daily active user metrics [4][12]. - The advertising revenue model could ensure that powerful AI tools remain accessible to a broader audience rather than just those who can afford high subscription fees [4][12]. - The industry must find a balance to avoid creating a system that either manipulates users or restricts access to technology based on financial capability [7][14].