XHCG(SH:600785) Jin Tou Wang·2026-02-13 00:48Core Insights - The opening of Xinhua Department Store CC Mall marks a significant step in the strategic expansion of Xinhua Group, transitioning from a spatial operator to a proponent of better living [1][2] - The CC Mall aims to create a new commercial ecosystem centered around "natural healing + diverse experiences," providing convenience to local residents and stimulating the regional economy [1][2] Group 1: Strategic Importance - The successful renovation of CC Mall signifies the maturity of Xinhua Group's transformation strategy, enhancing operational capabilities and enabling a deeper strategic layout from regional to national levels [2] - Located in a prime area of Beijing, the CC Mall is designed to meet the shopping needs of approximately 822,800 residents within a 2-kilometer radius, thereby activating the local economy and fostering mutual growth among over a hundred merchants [2] Group 2: Innovative Retail Experience - CC Mall breaks away from traditional shopping models by focusing on urban service and family life, offering a blend of good products and experiences for visitors [4] - The mall features restructured space with various leisure and entertainment zones, integrating natural elements with commercial functions to create a "play + purchase" experience rather than a purely transactional one [4] Group 3: Brand and Product Offering - CC Mall has attracted over a hundred well-known brands, including Huawei, Xiaomi, and Nike, covering a wide range of categories such as daily necessities, electronics, and jewelry, to meet the diverse needs of local consumers [6] - The mall promotes a unique first-store economy with differentiated dining options, enhancing customer dining experiences and driving economic growth for tenant businesses [6] Group 4: Grand Opening Events - The grand opening featured multiple promotional activities, including significant discounts, giveaways, and festive events, aimed at attracting visitors and creating a lively atmosphere [6] - Activities included a large community meal, cake tasting, and various cultural events, enhancing the overall customer experience and engagement [6] Group 5: Future Vision - Xinhua Department Store CC Mall aims to continue its commitment to the philosophy of "heart towards beauty, walking with love," optimizing its business layout to serve the community better [7] - The mall aspires to become a cultural landmark that contributes to the high-quality development of Beijing's urban market economy [7]