“到中国过年成热潮” 外国人沉浸式体验中国年

Core Insights - The influx of inbound tourism during the Spring Festival is significantly increasing, with the National Immigration Administration predicting an average of over 2.05 million people entering and exiting the country daily during the holiday, representing a year-on-year growth of 14.1% [1] - Recent data indicates that foreign tourists' flight bookings for the Spring Festival have surged over four times compared to the previous year, highlighting China's growing appeal as a global travel destination [1] Group 1: Inbound Tourism Trends - The 2026 Spring Festival is attracting global travelers to China, driven by rich cultural experiences and diverse activities, including food, scenic views, and traditional customs [2] - Ice and winter tourism, along with warm-weather escapes, are emerging as two main trends, boosting bookings in northeastern regions like Heilongjiang and Xinjiang, as well as southern destinations like Yunnan and Hainan [3] Group 2: Regional Highlights - Heilongjiang has seen a 29.7% year-on-year increase in inbound travelers, with an expected total of about 45,000 travelers during the Spring Festival [5] - Hainan is set to welcome around 80,000 inbound travelers during the Spring Festival, marking a growth of over 24% compared to the same period in 2025 [7] Group 3: Consumer Trends - Foreign tourists are increasingly seeking "China-exclusive" products, such as unique clothing styles and traditional items, indicating a new trend in consumer behavior [8] - The popularity of intangible cultural heritage experiences is rising, with tourists engaging in traditional activities like making fish lanterns and participating in local customs [12][15] Group 4: Policy and Infrastructure Developments - The expansion of visa-free policies and simplified entry procedures has contributed to the surge in inbound tourism, with the number of visa-free countries increasing to 48 and the number of countries eligible for 240-hour transit visa exemptions rising to 55 [16][18] - Various regions are launching customized tourism routes and activities to cater to international visitors, enhancing the overall travel experience [20][21]