Jin Rong Jie·2026-02-13 01:08Core Viewpoint - The company is actively enhancing financial safety awareness during the Spring Festival through various creative and engaging activities, aiming to integrate financial security education into festive celebrations [1][2][4]. Group 1: Activities and Initiatives - In Chongqing, the bank transformed its branches into "Financial Safety Stations," where calligraphers created financial-themed couplets to spread anti-fraud knowledge [1]. - In Harbin, the bank partnered with McDonald's to establish the first "Financial Knowledge Theme Restaurant" in Heilongjiang, providing an interactive space for financial education [1]. - In Guangzhou, the bank engaged with the local community by creating catchy anti-fraud nursery rhymes in Cantonese, promoting financial safety in a fun and accessible manner [1]. - In Yiwu, the bank organized a special event combining traditional opera with consumer protection education, offering an immersive cultural experience [1][3]. Group 2: Safety Measures and Outreach - In Kunming, the bank set up "Return Journey Safety Service Stations" at major transportation hubs, distributing customized protective items and broadcasting safety messages in local dialects [2]. - The bank's initiatives span from local branches to public markets and transportation hubs, ensuring a comprehensive approach to financial safety during the festive season [4]. - The company plans to innovate its outreach methods continuously, aiming to maintain financial safety awareness year-round, beyond just the holiday season [4].