经济日报金观平：提振假日消费应跳出短视思维

Core Viewpoint - The article discusses the effectiveness of various consumer stimulus measures implemented in multiple regions ahead of the Spring Festival, highlighting both successes and areas needing improvement in sustaining consumer activity [1]. Group 1: Consumer Stimulus Measures - Many regions have launched consumer subsidies and cash-back activities to boost holiday market activity, achieving notable results [1]. - However, some areas show insufficient innovation in consumer scenarios and lack appeal to out-of-town consumers, indicating a short-term stimulus mindset [1]. - The holiday consumption market in China has significant potential due to its concentrated demand and strong driving force [1]. Group 2: Policy Recommendations - There is a need to enhance the coverage of consumer policies, as the effectiveness of measures like consumer vouchers is hindered by high usage thresholds and inconvenient payment processes [1]. - Reducing restrictive terms in consumer incentives is crucial; for instance, housing voucher policies have seen limited success due to excessive limitations [2]. - The introduction of simple and accessible initiatives, such as the "reward invoice" pilot program, demonstrates a successful model for consumer engagement [2]. Group 3: Service Consumption Growth - The government aims to accelerate the cultivation of new growth points in service consumption as a key strategy for boosting overall consumption [2]. - Service consumption is projected to account for 46.1% of per capita consumer spending by 2025, highlighting its importance in driving economic growth [2]. - Current challenges in service consumption, such as lack of standards and safety management, need to be addressed to unlock its full potential [2]. Group 4: Consumer Pain Points - Addressing consumer pain points, often found in the details of holiday consumption, is essential for creating new demand and promoting stable growth [3].