Inditex集团大中华区总裁白晨铭：开设核心城市旗舰店，继续深耕中国市场|2026商业新愿景

Group 1 - In 2025, Zara China focuses on "optimization" and "upgrade" by opening larger stores and utilizing digital innovation to enhance the shopping experience for consumers [2] - The flagship store in Nanjing, along with renovated stores in Shanghai and Shenzhen, will exceed 2000 square meters and integrate advanced technology for a seamless online and offline shopping experience [2] - Zara emphasizes local interaction in different cities, introducing unique experiences such as a styling salon and personalized services in its flagship stores [2] Group 2 - In 2025, Zara launched the "Shanghai Onboard" live streaming show, showcasing contemporary fashion narratives and reinforcing its operational model that responds to real-time consumer demands [3] - The company does not define itself as a "fast fashion" brand, focusing instead on precise and flexible operations to meet the evolving needs of local consumers who are shifting towards personalized fashion expressions [3] - Zara's digital practices and retail innovations in China are expected to provide valuable insights for other global markets, as the company continues to deepen its presence in the Chinese market [3]