城事·马上春来︱“毛孩子”们怎么过节？

Core Insights - The pet industry in China is experiencing significant growth, with an estimated 126 million urban pets (dogs and cats) and a market size of 312.6 billion yuan by 2025, indicating a burgeoning "pet economy" [1] Group 1: Changing Consumer Behavior - Pet owners are shifting from basic care responsibilities to valuing emotional connections, leading to diverse options for pet care during the Spring Festival, such as traveling with pets and customized services [3][46] - The demand for pet boarding and care services is rising, with many families seeking comprehensive care options beyond simple feeding and walking [20][23] Group 2: Transportation Services for Pets - The railway department has expanded its high-speed train pet transportation service to 110 stations starting January 28, 2026, to facilitate easier travel for pet owners [9] - Airlines are introducing more pet-friendly measures, including dedicated pet seating on flights, enhancing the travel experience for pet owners [11][15] Group 3: Pet Care Services - Traditional pet stores remain popular due to their cost-effectiveness, but premium pet boarding services are in high demand, with many facilities fully booked during the holiday season [23][26] - Innovative pet care services, such as hotel-style boarding and health management, are attracting customers looking for higher comfort levels for their pets [25][26] Group 4: Pet Food and Dining Trends - The trend of providing gourmet pet meals is on the rise, with businesses focusing on nutritional and appealing pet food options for festive occasions [30][35] - Pet-themed events, such as pet food festivals and dining experiences, are gaining popularity, reflecting the growing consumer interest in pet-centric activities [37][40] Group 5: Pet Photography and Customization - The demand for pet photography services is increasing, with many pet owners seeking to capture special moments with their pets during the festive season [51][53] - Customized pet travel packages are emerging, with companies offering tailored travel experiences for pets and their owners, indicating a shift towards more personalized pet services [48][50]