Xin Lang Cai Jing·2026-02-13 01:19Core Viewpoint - The "Wine Price Reference" by Sina Finance has launched, providing real-time data on the retail prices of major Chinese liquor brands, indicating a structurally differentiated price trend in the market as of February 13, 2026, with a slight overall increase in prices [1][8]. Price Trends - The average retail price of the top ten liquor products is 9,189 yuan, reflecting a minor increase of 3 yuan from the previous day [1][8]. - Among the top ten products, four saw price increases while six experienced declines, showcasing significant price differentiation [4][10]. Specific Product Price Changes - Notable price increases include: - Guizhou Moutai (Flying Moutai) rose by 32 yuan to 1,790 yuan per bottle, reaching a one-month high due to tight supply and limited availability [4][10]. - Ancient Well Tribute Wine and Crystal Jian Nan Chun both increased by 3 yuan, while Qinghua Fen 20 saw a slight rise of 1 yuan [4][10]. - Price declines were observed in: - Qinghua Lang dropped by 12 yuan, marking a significant three-day decline [4][10]. - Boutique Moutai decreased by 9 yuan, following a peak price in the previous 30 days [4][10]. - Other declines included Wuliangye and Guojiao 1573, which fell by 7 yuan and 5 yuan respectively, while Yanghe Dream Blue M6+ and Xijiu Junpin decreased by 2 yuan and 1 yuan [4][10]. Market Analysis - The data for "Wine Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors and major retail platforms, aiming to provide an objective and traceable market price reference [5][11]. - A recent report from招商证券 indicates a double-digit decline in liquor sales leading up to the Spring Festival, with Guizhou Moutai showing strong performance and a price rebound in the 1,600 to 1,700 yuan range, while other brands like Luzhou Laojiao and Shanxi Fenjiu experienced varying degrees of sales decline [6][11].