Xin Lang Cai Jing·2026-02-13 01:30Core Viewpoint - The "Wine Price Reference" by Sina Finance has launched, providing real-time data on the retail prices of major Chinese liquor brands, indicating a structurally differentiated price trend in the market as of February 13, 2026 [1][8]. Price Trends - The average retail price of the top ten liquor products is 9,189 yuan, showing a slight increase of 3 yuan from the previous day [1][8]. - Among the top ten products, four saw price increases while six experienced declines, highlighting significant price differentiation [4][10]. Specific Product Price Changes - Guizhou Moutai (Flying Moutai) increased by 32 yuan to 1,790 yuan per bottle, reaching a one-month high due to tight supply and limited availability [4][10]. - Other products with price increases include: - Ancient Well Tribute Wine 20: up 3 yuan to 538 yuan [4][10] - Crystal Jian Nan Chun: up 3 yuan to 406 yuan [3][10] - Qinghua Fen 20: up 1 yuan to 384 yuan [4][10] - Products with price declines include: - Qinghua Lang: down 12 yuan to 698 yuan [4][10] - Boutique Moutai: down 9 yuan to 2,415 yuan [4][10] - Wuliangye Pu 58: down 7 yuan to 808 yuan [4][10] - Guojiao 1573: down 5 yuan to 885 yuan [4][10] - Yanghe Dream Blue M6+: down 2 yuan to 613 yuan [4][10] - Xijiu Junpin: down 1 yuan to 652 yuan [4][10] Market Analysis - The data for "Wine Price Reference" is sourced from approximately 200 collection points across major regions, including designated distributors and retail outlets, ensuring objective and traceable pricing information [5][11]. - A recent report from招商证券 indicates a double-digit decline in liquor sales before the Spring Festival, aligning with expectations. Guizhou Moutai shows strong performance with a price recovery to the range of 1,600 to 1,700 yuan, while other brands like Luzhou Laojiao and Shanxi Fenjiu are experiencing varying degrees of sales decline [6][11].