深圳市地方金融管理局：进一步规范黄金市场经营行为

Core Viewpoint - The Shenzhen Municipal Financial Management Bureau has issued a public notice to further regulate the operating behaviors in the gold market, aiming to curb illegal trading activities and protect consumers [3][7]. Group 1: Prohibited Activities - Illegal gold trading activities such as pre-priced trading, leveraged trading, and deferred trading are prohibited. This includes practices where clients pay a margin to lock in gold prices without actual physical delivery [4][8]. - Activities that promise fixed returns under the guise of gold custody, leasing, or repurchase agreements are banned, as they constitute illegal fundraising [4][8]. - The promotion of gold investment through misleading practices, such as encouraging consumers to buy physical gold without actual delivery, is not allowed [4][8]. Group 2: Marketing and Promotion Restrictions - The use of internet platforms, including live streaming, for unauthorized promotion and sale of gold products is prohibited. This includes the development and sale of illegal trading software and apps [4][8]. - Misrepresentation of membership in the Shanghai Gold Exchange or making misleading commercial claims to deceive consumers is strictly forbidden. Terms like "gold will surge" or "buy gold to make big money" are not allowed [4][8]. Group 3: Product Integrity Standards - The use of non-precious materials to impersonate pure gold and the mixing or adulteration of products is strictly prohibited. Additionally, charging undisclosed fees beyond the marked price is not allowed [4][8].