国家烟草专卖局：不得采用诱导性方式开展营销推广 禁止使用甜点、糖果、水果等风味名称对电子烟产品进行命名

Core Viewpoint - The National Tobacco Monopoly Administration has issued a notice to implement electronic cigarette industry policies, aiming to further promote supply-demand balance and enhance compliance in operations [1] Group 1: Compliance and Regulation - The notice emphasizes the need to improve compliance levels among electronic cigarette production enterprises, supporting them in enhancing professional and standardized operational capabilities [1] - It mandates that electronic cigarette wholesalers and retailers must adhere to compliance responsibilities and prohibits the sale of electronic cigarettes through e-commerce, short videos, live broadcasts, and social media platforms [1] - The document highlights the importance of digital regulation in the electronic cigarette sector, including the establishment of a traceability management system and improved management of retail terminals [1] Group 2: Innovation and Competitiveness - The notice encourages technological research and development, production process upgrades, and brand cultivation to strengthen the core competitiveness of China's electronic cigarette industry [1] - It outlines the need for monitoring and early warning systems regarding fixed asset investments, production capacity, and scale utilization within the industry [1] Group 3: Consumer Protection and Marketing - The notice stresses the obligation of market participants to protect minors, including verifying purchasing qualifications and prohibiting misleading marketing practices [1] - It bans the use of names associated with desserts, candies, and fruits for electronic cigarette products to avoid enticing marketing strategies [1]