深圳市地方金融管理局：企业严禁使用“黄金会大涨”“买金赚大钱”等绝对化用语 不得夸大产品价值或投资回报

Core Viewpoint - The Shenzhen Municipal Financial Management Bureau has issued a public notice to further regulate the operating behaviors in the gold market, emphasizing the prohibition of misleading advertising and false representations by enterprises [1] Group 1: Regulatory Guidelines - Enterprises are prohibited from misusing the identity of "Shanghai Gold Exchange member" [1] - Companies must not engage in false or misleading commercial promotions regarding product sales conditions [1] - The use of absolute terms such as "gold will surge" or "buy gold to make big profits" is strictly forbidden [1] Group 2: Consumer Protection - The regulations aim to protect consumers from deception and misleading information from businesses [1] - Companies are not allowed to exaggerate product value or investment returns [1]