Core Viewpoint - Bohai Bank emphasizes its commitment to consumer protection and financial education, achieving significant outreach and recognition in 2025 through innovative practices and a comprehensive consumer protection culture [1][4][12]. Group 1: Consumer Protection Initiatives - In 2025, Bohai Bank reached 1.23 billion people through financial education, achieving a 100% complaint resolution rate and a 100% mediation execution rate, showcasing its dedication to consumer rights [1][12]. - The bank established a complete consumer protection culture system, including the issuance of guidelines and extensive training, with over 1,100 training sessions and participation from more than 130,000 employees [3][12]. - Bohai Bank's proactive complaint handling resulted in a 100% resolution rate within 15 days, with 1.93 million calls received through customer service channels [13][12]. Group 2: Financial Education and Outreach - The bank implemented a "Consumer Protection+" theme education campaign, integrating financial education into various community activities, including partnerships with local organizations [4][12]. - Bohai Bank developed engaging educational content, such as animated videos and social media materials, to enhance consumer understanding of financial risks [4][12]. - The bank's outreach included targeted programs for vulnerable groups, such as the elderly and youth, to educate them on financial safety and fraud prevention [12][4]. Group 3: Process and Compliance Management - Bohai Bank adopted a "Three Appropriateness" principle to ensure that financial products are suitable for the right customers through comprehensive risk management [17][18]. - The bank established a robust consumer protection review system, ensuring that all products undergo thorough scrutiny before launch, achieving a 100% coverage rate for consumer protection reviews [17][18]. - Various branches implemented localized strategies to enhance compliance and consumer protection, such as pre-sale product screening and tailored services based on customer profiles [18][17].
渤海银行：以“心”护“民” 向消费者交出一份权益守护的满意答卷