粤味珍品·连山有“稻”：一粒千年丝苗的品牌突围 | 广货行天下

Core Viewpoint - The article highlights the success of Lianshan County in promoting its unique rice brand, "Lianshan Rice," which has gained national recognition and is contributing to the modernization of agriculture in the region [10][14][100]. Group 1: Brand Recognition and Economic Impact - In August 2023, "Lianshan Rice" ranked among the top 100 grain and oil brands in China with a brand reputation score of 81.11, making it one of the three recognized brands from Guangdong [10][11]. - By 2025, the planting area for silk rice in Lianshan County is expected to reach 92,500 acres, with a projected total industrial output value exceeding 556 million yuan [11][12]. - The journey of Lianshan Rice reflects the efforts of a minority ethnic mountainous county to leverage brand building for agricultural modernization and economic development [14][15]. Group 2: Quality and Environmental Factors - Lianshan's ecological advantages include a forest coverage rate of 85.80%, unique topography, and mineral-rich soil, which contribute to the high quality of its rice [18][19]. - The region has a long history of rice cultivation, with records dating back to the Ming and Qing dynasties, showcasing its historical significance in Chinese agriculture [7][20]. Group 3: Agricultural Innovation and Research - Lianshan has a history of rice variety improvement, with significant advancements made since the 1940s, including the introduction of high-yield varieties that increased production by over 20% [38][39]. - The county has established a rice seed innovation research base, collaborating with agricultural experts to enhance rice cultivation techniques and improve yield [55][56]. Group 4: Industry Integration and Development - Lianshan County has developed a comprehensive agricultural model that integrates production, processing, and marketing, with a focus on modern agricultural practices [74][76]. - The county's agricultural industry has expanded to include tourism, with initiatives that combine agricultural experiences with cultural events, leading to a 47.89% increase in tourism revenue in 2023 [83][84]. Group 5: Brand Expansion and Market Presence - Lianshan Rice has gained visibility in high-end markets, with products being featured in major cities and recognized for their quality [89][90]. - The county's branding efforts have led to the establishment of multiple rice brands, contributing to the local economy and enhancing the region's agricultural profile [71][72].