校地融合，文化铸魂！广东财经大学助力兴宁“上灯+”系列活动擦亮民俗文化品牌

Core Viewpoint - The collaboration between Guangdong University of Finance and Economics and Xingning City has successfully integrated cultural heritage with modern development through the "Spring Festival Lantern" series of events, enhancing local cultural branding and tourism [2][28]. Group 1: Event Overview - The "Spring Festival Lantern" themed gala in Xingning received widespread acclaim from both online and offline audiences [2]. - The event showcased a deep collaboration between the university and the city, reflecting a commitment to cultural and educational integration [3][4]. - The gala featured performances executed by students from the university's finance department, highlighting the involvement of various academic disciplines [12][30]. Group 2: Cultural and Economic Impact - The event aimed to transform the traditional "Lantern" custom into a tangible cultural brand for the city, with multiple rounds of collaboration between the university and local leaders [6][7]. - The "Guanghuo Xing Tianxia" cultural market, part of the "Lantern+" series, showcased local products and cultural experiences, promoting the idea of enhancing tourism through culture [18][20]. - The university provided intellectual support in planning and brand promotion, facilitating the integration of cultural experiences with consumer engagement [21][27]. Group 3: Future Prospects - The successful execution of the "Spring Festival Lantern" series exemplifies the university's ability to translate strategic initiatives into practical outcomes [28]. - The university plans to continue its partnership with Xingning, exploring new pathways for integrating traditional culture with modern development [35][36].