增城区持续研发丝苗米新品种 增科新选丝苗1号成“金奖米”

Core Viewpoint - The article highlights the promotion and unique qualities of Zengcheng's premium rice variety, Zengke No. 1, which is being marketed through innovative methods such as online adoption and experiential farming activities [2][3]. Group 1: Product Characteristics - Zengcheng's premium rice, known as Zengke No. 1, is recognized for its high quality, characterized by its glossy, white grains, rich oil and protein content, and a unique taste that scored 93.7 in a national quality evaluation [2][3]. - The rice variety has received multiple awards, including the gold medal for taste quality at the first National Quality Rice (Indica) Variety Evaluation and the top ten quality rice varieties at the Guangdong Provincial Rice Industry Development Conference [3]. Group 2: Agricultural Practices and Innovations - The planting area for Zengke No. 1 is projected to be 12,400 acres with an expected yield of 45,000 tons by 2025, indicating significant agricultural investment and planning [2]. - The cultivation of Zengke No. 1 involves higher costs due to the exclusive use of organic fertilizers and complex irrigation and harvesting requirements, which increase labor costs [5]. Group 3: Marketing and Branding - The product is being marketed under the brand "Yudaoli," which aims to enhance its market presence and consumer recognition [5]. - The integration of online adoption with offline tasting and agricultural tourism experiences is part of a comprehensive strategy to engage consumers and promote the rice variety [3].