湖南城步苗乡“新农人”让高山蔬菜香飘全国

Core Viewpoint - The article highlights the transformation of the agricultural industry in Chengbu Miao Autonomous County, driven by Yang Shengchun's efforts in promoting highland vegetables, which are now reaching high-end markets in the Guangdong-Hong Kong-Macao Greater Bay Area due to improved logistics and marketing strategies [1][4]. Group 1: Industry Development - The opening of the Chenglong Expressway has significantly reduced travel time, allowing fresh highland vegetables to be delivered to the Greater Bay Area within 24 hours, enhancing market competitiveness [1][4]. - Yang Shengchun has focused on highland vegetables, renting over 300 acres of land to establish a core planting base, emphasizing eco-friendly cultivation methods to preserve the natural flavor of the produce [3][4]. Group 2: Entrepreneurial Journey - Yang Shengchun, originally a market representative for major retailers, returned to his hometown in 2015 to pursue agriculture, initially facing challenges with traditional farming methods and market access [2][3]. - After initial failures, he recognized the need to leverage his marketing skills to enhance the agricultural sector in his hometown, leading to a strategic focus on highland vegetables [2][3]. Group 3: Market Strategy - Yang has utilized e-commerce by opening multiple online stores and leveraging his extensive network in the restaurant and supermarket industries, successfully connecting with over 700 restaurant chains across the country [4][5]. - The cooperative now ships over 100 orders daily, with peak sales reaching 2,000 pounds of winter bamboo shoots and 3,000 pounds of radishes, significantly increasing the prices of highland vegetables [5]. Group 4: Community Impact - Yang's cooperative has created over 40 local jobs and directly supports more than 50 farming households, promoting collective prosperity within the community [5]. - Plans for 2025 include achieving an output value of over 3.5 million yuan and investing 800,000 yuan in constructing temperature-controlled greenhouses to ensure year-round supply and enhance product quality [5].