趋势研判！2026年中国体育小镇建设行业政策、产业链、市场规模、重点企业及发展趋势：加快建设体育小镇，引领体育产业未来新引擎[图]

Core Viewpoint - The rapid aging of society and the increasing popularity of the "Healthy China" and "National Fitness" concepts have led to a surge in demand for basic sports and leisure activities, indicating a significant potential for the sports industry. The construction of sports towns across the country serves as an ideal platform for the development of the sports industry, reflecting the essence of characteristic towns while integrating rich sports cultural resources and industrial clustering functions [1][9]. Summary by Sections 1. Overview of the Sports Town Construction Industry - Sports towns, also known as "sports characteristic towns," are defined as new town forms centered around the sports industry, integrating various sectors such as sports, health management, leisure tourism, event activities, and training education. They typically feature complete sports facilities, rich sports culture, beautiful natural environments, and unique cultural landscapes to meet diverse demands for sports, health management, and leisure tourism [2][3]. 2. Advantages of Sports Towns - Sports towns promote the development and upgrading of the sports industry by attracting top domestic and international events, creating sports culture and tourism brands, and providing specialized sports training and health management services [3][4]. - They contribute to regional economic development by enhancing local visibility and driving related industries such as tourism, hospitality, and dining [3][4]. - The construction and development of sports towns emphasize ecological protection and sustainable development while promoting the dissemination of sports culture [3][4]. 3. Industry Policies Related to Sports Town Construction - The emergence of sports towns is supported by national policies aimed at promoting both characteristic towns and the sports industry. Recent policies have provided strong market growth momentum for sports town construction, such as the 2022 report from the Zhejiang Provincial Government and the 2025 opinion from the State Council on unleashing sports consumption potential [5][6]. 4. Industry Chain of Sports Town Construction - The upstream of the sports town construction industry chain includes manufacturers of sports facilities, sports goods, and venue operators, providing necessary infrastructure and products. The midstream involves planning, design, construction, and operation of sports towns, while the downstream includes promotion platforms, distributors, and consumers [6][7]. 5. Current Development Status of the Sports Town Construction Industry - The sports industry is experiencing unprecedented development opportunities due to rapid economic growth and rising living standards. The total scale of the national sports industry is projected to reach 38,421 billion yuan in 2024, with a value-added of 16,033 billion yuan, accounting for 1.19% of GDP, an increase of 0.04 percentage points from 2023 [7][8]. 6. Competitive Landscape and Key Enterprises in the Sports Town Construction Industry - The competitive landscape of the sports town construction industry is characterized by diversification and complexity, with large sports enterprises, well-known scenic areas, and local governments holding competitive advantages. Key enterprises include companies like Lian Da Sports Town Development Co., Ltd., Hunan Lotus Sports Health Town Development Co., Ltd., and others [10][11]. 7. Development Trends in the Sports Town Construction Industry - Future trends include the integration of content experiences and thematic extensions, with sports towns evolving into "sports + culture + health" destinations. There will be a focus on immersive thematic environments and local cultural integration [14]. - The industry will also see advancements in digitalization and smart services, utilizing IoT, big data, and virtual technologies for refined operations and enhanced user engagement [15]. - Emphasis on ecological sustainability and low-carbon practices will deepen, with a focus on environmental protection and resource recycling in the planning and operation of sports towns [16].