双奖加冕！齐鲁二院再获健康传播年度大奖

Core Insights - Shandong University Qilu Second Hospital has recently achieved significant recognition in health communication, winning two important honors that highlight its effectiveness and leadership in new media health science popularization and innovative communication [1][2]. Group 1: Awards and Recognition - The hospital was awarded the title of "Science Popularization - Promotion Pioneer Institution" at the "2025 Health Science Popularization Creator Annual Appointment" event, co-hosted by Douyin, the Health China government media platform, and Health News Agency [1]. - At the 2026 Health News Technology Science Popularization Communication Think Tank Conference, the hospital received the "Innovative Communication Team" award, and Dr. Guo Mingming was honored with the "Innovative Communication Individual" award [1]. Group 2: Health Communication Strategy - As the first pilot demonstration unit for the Douyin "Hospital Joint" cooperation project in Shandong Province, Qilu Second Hospital focuses on public health needs and explores a fusion model of "health science popularization + internet medical services" [2]. - The hospital has developed a health communication matrix that integrates "official accounts + department accounts + personal accounts," successfully cultivating a group of medical science popularization creators with social influence and professional recognition [2]. Group 3: Content Creation and Impact - The hospital emphasizes the creation of high-quality science popularization content, exemplified by the medical documentary series "Medical World," which has aired 14 episodes and garnered over 20 million views online [3]. - Dr. Guo Mingming, a prominent figure in the hospital's new media health science popularization team, has effectively communicated breast disease knowledge through engaging formats, achieving a personal Douyin account follower count of 363,000 and a single video view count exceeding 100 million [3]. Group 4: Future Plans - The hospital plans to deepen strategic cooperation with mainstream platforms, continuously improve its health communication system, and incubate more high-quality science popularization content [3]. - The focus will be on optimizing the "science popularization - service" closed loop to disseminate health knowledge in a more relatable and impactful manner, contributing to the enhancement of public health literacy and the construction of a healthy China [3].