平台：“反向过年”热潮兴 热门航线机票预订量倍增

Core Insights - The trend of "reverse New Year" travel is gaining popularity, with a significant increase in ticket bookings for flights to major cities like Beijing, Shanghai, Chengdu, and Guangzhou during the 2026 Spring Festival [1][2] - The demographic of travelers is shifting, with 20% of passengers flying to Beijing being over 50 years old, and the number of travelers aged 60 and above increasing by 1.6 times compared to the previous year [1] - There is a notable rise in ticket bookings for less common routes from smaller airports to major cities, with some routes experiencing over 300% growth [1] Summary by Category Travel Trends - The "reverse New Year" concept is changing traditional family reunion dynamics, as more elderly family members travel to cities to celebrate with their children [1] - Popular destinations for travelers aged 50 and above include major cities, with the top five being Beijing, Shanghai, Chengdu, Guangzhou, and Shenzhen [1] Booking Statistics - Ticket bookings for flights from smaller airports to major cities have seen significant increases, with specific routes like Jieyang to Beijing and Lanzhou to Beijing showing remarkable growth [1] - For flights to Shanghai, cities such as Baishan, Yanji, Qionghai, and Dongying are among the fastest-growing departure points, with some cities like Yueyang and Sanming experiencing over 300% growth in ticket bookings [1] Demographics - The number of passengers aged 60 and above purchasing their "first flight ticket" has increased by 17% during the 2026 Spring Festival [2]