Xin Lang Cai Jing·2026-02-13 06:27Core Viewpoint - Agricultural Bank of China Gansu Branch demonstrates resilience and commitment to serving the community during natural disasters, emphasizing the importance of financial services in times of crisis [2][7]. Group 1: Emergency Response and Community Support - Following the earthquake in Jishishan and Diebu, the bank activated an emergency response, ensuring the flow of financial services in disaster areas by increasing cash reserves and deploying mobile service vehicles [2][7]. - The bank's employees formed volunteer teams to assist in logistics and provide financial policy consultations, helping affected clients understand relief measures such as loan extensions and interest rate discounts [2][7]. Group 2: Elderly Care and Inclusive Services - The bank's focus on elderly clients is evident in its provision of senior-friendly services, including specially designed seating and priority systems for older customers [3][8]. - Initiatives include creating dedicated service records for elderly clients and offering home visits for personalized financial consultations, enhancing their financial literacy and social recognition [3][9]. Group 3: Rural Financial Inclusion - The bank has established 64 rural service stations, continuously expanding to connect with local government and community organizations, thereby facilitating access to essential financial services for rural populations [4][10]. - The use of technology, such as RPA for monitoring customer wait times, has significantly reduced average wait times, improving customer satisfaction and allowing staff to focus on personalized services [5][10]. Group 4: Overall Commitment to Service - The bank's efforts extend beyond disaster response to everyday services, reinforcing its role as a trusted partner for the community and contributing to the broader goal of financial security and modernization in China [5][11].