“当代年礼”承文脉 方寸卡牌传祝福

Core Viewpoint - The collaboration between the Central Radio and Television Station and KAYOU marks KAYOU as the exclusive card partner for the 2026 Spring Festival Gala, aiming to blend traditional culture with modern aesthetics and technology, appealing to the younger generation and enhancing cultural connections during the festive season [1][7]. Group 1: Collaboration and Cultural Significance - KAYOU's partnership with the Spring Festival Gala is a significant step in merging traditional cultural elements with contemporary trends, creating a unique cultural experience for the audience [1][7]. - The collaboration will feature a series of collectible cards that embody auspicious meanings and showcase modern aesthetics, enhancing the cultural experience of the Spring Festival [1][3]. Group 2: Product Offering and Cultural Heritage - The KAYOU collectible card set includes eight themed cards that reflect classic poetry, historical artifacts, and traditional aesthetics, creating a micro art epic that spans thousands of years of cultural memory [4][6]. - Each card in the collection is designed to convey deep cultural meanings and emotional values, allowing consumers to appreciate the rich heritage behind the products [3][6]. Group 3: Innovation and Market Strategy - KAYOU has developed a diverse IP ecosystem that includes cards, stationery, and plush toys, driven by a dual focus on culture and technology, which enhances the appeal to younger consumers [7][8]. - The company has established partnerships with nearly 70 well-known IPs, with over 40% being domestic cultural IPs, indicating a strong market presence and ongoing expansion [7][8]. Group 4: Global Expansion and Cultural Promotion - KAYOU is actively pursuing global expansion by establishing subsidiaries in various countries, aiming to introduce Chinese cultural products to a wider audience [9]. - The company seeks to break cultural and language barriers through lightweight cultural products, allowing global consumers to experience the charm of Chinese culture [9].