车企定价得按新规！市场监管总局出手，汽车价格合规指南来了

Core Viewpoint - The National Market Supervision Administration has released the "Guidelines for Price Behavior Compliance in the Automotive Industry," which outlines compliance requirements for price behavior of automotive manufacturers and sales enterprises, emphasizing principles such as legality, transparency, equality, and integrity [1]. Group 1: Price Behavior of Automotive Manufacturers - The guidelines specify that automotive manufacturers must establish pricing strategies based on production costs and market supply and demand, implementing comprehensive price management across all sales and financial service channels [3]. - Manufacturers are required to create clear rebate policies, which must be agreed upon in contracts with dealers, and respect the dealers' autonomy in pricing [3]. - The guidelines prohibit price discrimination among operators under the same trading conditions and forbid collusion on prices between manufacturers and component suppliers [3][4]. Group 2: Price Behavior of Automotive Sales Enterprises - The guidelines detail the requirements for sales enterprises to clearly display pricing information in physical and online locations, prohibiting any hidden charges [3]. - Sales promotions must be transparently communicated, including the rules, duration, and limitations, along with accurate information about any gifts offered [3]. Group 3: Prohibited Pricing Practices - The guidelines explicitly ban practices that lead to "disguised price reductions," such as selling vehicles below production costs or using deceptive methods to lower effective prices [4]. - Specific prohibited actions include offering discounts or subsidies that result in prices below production costs, and engaging in non-equivalent exchanges that lower effective prices [4].