Group 1 - The core viewpoint emphasizes the need for innovative consumption scenarios and long-term strategies to stimulate holiday consumption, rather than relying solely on short-term incentives [1][3] - Various regions have launched consumption subsidies and vouchers to boost holiday markets, achieving notable results, but face challenges such as lack of innovation and appeal to out-of-town consumers [1][2] - The holiday consumption market in China has significant potential due to its concentrated demand and strong driving force, particularly during the Spring Festival [1] Group 2 - Policies should enhance coverage and accessibility, as current consumption vouchers face issues like high usage thresholds and inconvenient payment processes, limiting consumer participation [1][2] - Reducing restrictive terms in consumption incentives is crucial; for instance, some cities' housing voucher policies have underperformed due to excessive limitations [2] - Adapting to new consumption scenarios is essential, with a focus on service consumption as a key growth area, projected to account for 46.1% of per capita consumption expenditure by 2025 [2]
金观平:提振假日消费应跳出短视思维
Zhong Guo Jing Ji Wang·2026-02-13 07:39