（新春走基层）江苏阜宁：非遗技艺“牵手”现代工艺 “老味道”闯出新销路

Core Viewpoint - The article highlights the integration of traditional craftsmanship with modern technology in the production of Funning Da Cake, a traditional food item in Jiangsu Province, which has led to increased sales and innovation in product offerings [1][5]. Group 1: Traditional Craftsmanship - Funning Da Cake, also known as "Yudai Cake," is a provincial intangible cultural heritage and is produced in Qinggou Village, the birthplace of this delicacy [1]. - The production process involves traditional methods, including hand-pressing and steaming, with a focus on using locally grown glutinous rice and no additives [3]. - Dazhou Pastry Factory maintains a daily production of over 1,000 pounds, primarily serving loyal customers [3]. Group 2: Modern Innovations - Jiangsu Jiuru Food Co., Ltd. incorporates modern technology into the production of Funning Da Cake, maintaining classic flavors while introducing new varieties such as Ejiao Rose and Matcha Longjing [3][5]. - The company has implemented strict quality control measures and has introduced new technologies and equipment to enhance production efficiency [5]. - Jiuru Food's daily production reaches approximately 60,000 pounds, indicating a strong demand for their products [5]. Group 3: Market Strategy and Sales - Jiuru Food has developed a multi-channel sales strategy, including direct stores, large retail outlets, a nationwide distributor network, and online platforms utilizing short videos and live streaming to engage younger consumers [5]. - The company has also established a "Funning Da Cake Intangible Cultural Heritage Workshop" to integrate agriculture, industry, and tourism, promoting a comprehensive industrial chain [5]. - Funning Da Cake production in Funning County has over 70 companies, achieving annual sales exceeding 1.5 billion yuan, reflecting a successful integration of the "rice-milk-cake" industrial chain [5].