NYPL Hosts a Series of Events During NYFW Looking at the Business of Fashion

Core Insights - The NYPL's Business Center is hosting events focused on the business of fashion in celebration of the 2026 New York Fashion Week [1] Group 1: Event Overview - Events are held in person and online, targeting small business entrepreneurs, start-ups, freelancers, designers, consultants, and those interested in the fashion industry [2] - The series covers various topics including strategy, research, branding, intellectual property, market research, and sustainability over three days [2] Group 2: Specific Events - "Sustainable Fashion Industry and Market Research" event provides insights into sustainable fashion, market trends, and consumer behavior in the U.S. [3] - "Importance of Intellectual Property Rights in the World of Fashion" features a discussion on trademarks, patents, and copyrights relevant to the fashion industry [4] - "Branding 101" focuses on the fundamentals of branding, including defining a company's mission, identifying target audiences, and developing a brand voice [5] - "The Luxury Fashion Consumer" aids in researching the luxury fashion sector and includes analysis of consumer insights and brand KPIs [6] - "Introduction to Intellectual Property and Fashion" teaches about protecting business assets and ideas, covering the four types of intellectual property [7]